benefits of inbound marketing

It does more than generate leads

Inbound marketing generates higher-quality leads, providing a better return on your investment. That alone should be reason enough to prioritize the time it takes to get going. But since we firmly believe the benefits of inbound marketing are manifold, we thought we’d make you a list. Here are our top 6 reasons for why inbound marketing is worth the effort you put into it.

1. SEO

Inbound marketing is good for SEO. You probably have already heard this, but it’s worth reiterating: when you post regular content and maintain active social media channels, Google sees and approves.

2. It builds a resource library

Maybe you’re blogging about FAQs from your clients, or sharing hard-won industry knowledge. Either way, by collecting them in the form of a blog, ebook, or other inbound content, you create a valuable knowledge center for both you and your clients. These are resources you can share between departments, help train new staff, or refer customers to when they ask. And, unlike other marketing efforts, it doesn’t go away!

3. It establishes trust

Consumers increasingly look to blogs and social media when they want to be in contact with customer service. They also look to it as part of their brand research before making a purchasing decision. Having and maintaining these avenues of contact helps strengthen your relationship with your clients.

4. It helps unify marketing and sales

Marketing and sales sometimes struggle to get along, but this is an area where both benefit from working together. Your sales team can supply your marketing department with key customer insights that lead to blog topics or social media content. Meanwhile, your marketing department, through the content they create, supplies your sales team with the tools they need to succeed. It’s an all-around win.

5. It generates momentum

Getting an inbound marketing routine established can be a lot of work. But once the gears are in motion, it establishes its own momentum that makes it easier to sustain in the long run.

6. You grow better at your job

There’s nothing like writing a weekly blog or being on a constant hunt for social media posts to keep you at the top of your game. But more than this, when you spend time actively focused on bringing valuable content to your customers, you begin to walk in their shoes. You begin to understand their needs, and anticipate them.

Published 07/07/16 by Laura Lynch