SparkToro: A New Tool for Customer Research?
Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often...
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What’s New with Google Analytics 4
Google Analytics has come out with a major new update. What does that mean for your marketing reports? Big changes have been happening at Google. You...
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How to Super Charge Your Ecommerce Search on WordPress
Want to build a more powerful, customizable search function for your ecommerce store? Welcome to Elasticsearch. Any ecommerce store owner with a large enough product catalog...
How to Build an Inbound Marketing Strategy for Manufacturers
Manufacturers need to make a strong case for their brand by establishing a history of excellence. When most people think about marketing campaigns, the ideas that...
Core Deliverables for E-Commerce Websites
What deliverables should you expect to see in a design and development proposal for an e-commerce website? Over the years, we’ve worked with e-commerce websites large...
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3 Reasons You Need Video to Tell Your Brand Story
Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the...
Generate Leads with MailChimp and Google Analytics
How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as an Ann Arbor digital marketing agency, we’ve gotten to know...
How to Create a LinkedIn Marketing Strategy for Your Business
For B2B companies, LinkedIn is an important marketing platform. Here’s how to make it work for you. For years, LinkedIn has been the neglected social media...
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How to Get Rid of Bad Backlinks
Good backlinks are a healthy part of SEO. But what happens when a few bad apples begin to spoil the barrel? We wrote recently about the...