7 Social Media Bad Practices You Should Stop Doing
Social media has changed a lot in the past few years. Has your marketing strategy kept pace? Only a decade ago, the idea that companies should...
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How to Prove ROI for SEO
Wondering how to demonstrate that your SEO tactics are bringing in the value you expected? First, let’s get something out of the way: Calculating ROI isn’t...
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Churn Prediction in Email Marketing: Keeping the Subscribers Satisfied
How do you know when subscribers are about to unsubscribe? In email marketing, nothing quite matches the satisfaction of seeing your subscriber numbers rise. However, winning...
7 Tips for Designing a Beautiful and Functional Marketing Blog
How to create a professional blog that attracts and retains visitors. We talk a lot about the importance of content marketing—and blog content in particular—for building...
Understanding the Buyer’s Journey for Your Marketing Workflow
How to effectively nurture leads from first contact to final sale and beyond. The buyer’s journey is one of the foundational principles of many digital marketing...
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5 Tips to Improve Your Website Rankings on Google
Understanding Google rankings and how to achieve them is the first step toward building a better SEO strategy. “I want my business to rank #1 on...
7 Practical Copywriting Tips for Marketing Emails
How do you write a marketing email that sends the right message to the right audience? Marketing emails are both a staple of the online world,...
Core Deliverables for Digital Marketing Campaigns
What should you expect to see from your digital marketing investment? We’ve written in the past about the kind of core deliverables you should expect when...
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What Do SharpSpring Agencies Need to Know about GDPR?
How does GDPR compliance affect B2B digital advertising strategies? Data privacy has become an increasingly important topic across many industries, which means that it’s especially important...