What Makes Blog Copy Different from Website Copy?
Why less copy sometimes takes more time, and why longer articles are more bang for your buck. When I first started copywriting, one of the early...
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3 Ways Ecommerce Shipping Is a Marketing Opportunity
From your rates to your presentation to your returns policy, ecommerce shipping is a powerful marketing tool. We've touched on several aspects of shipping recently, from...
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How to Integrate Dropshipping with Your Ecommerce Store
Your website is the customer portal for your dropshipping business. Here’s how to make sure it works flawlessly. Over the past few years, a new business...
How to Handle Ecommerce Fulfillment and Order Processing
How do online orders go from “buy now” to a package in the mail? One of my summer jobs in college was working in the warehouse...
Covid-19 Update: Our Recommendations to Businesses
We want to help your business make it through this pandemic. Here’s what we’re doing. For the past month, Covid-19 has been the elephant in the...
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5 Ways to Categorize User Personas for Your Business
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well do...
How to Write Valuable Content for Your Business Blog
Business blogs are an effective strategy to grow sales leads, speak to your customers, and establish yourself in your industry. Here’s how to start. Content marketing...
How Often Should You Check Your Analytics?
You need to strike the balance between driving blind and missing the forest for the trees. When it comes to being analytics-minded, our customers over the...
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5 Reasons Your Business Needs a Competitive Landscape Analysis
Your competition is changing. It’s time to get your bearings. How many times have you had a “million-dollar idea”—a business proposition that seems so good, you’re...