4 Ways to Build Brand Trust (without saying “trust me!”)
Show, don’t tell. I recently spent a week conducting internal interviews with a client whom we were onboarding for marketing services. I love these interviews, but...
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Your Brand Really Does Matter
Your Brand Really Does Matter (just not for the reasons you think). Your brand is about actions—not image. Your brand finds value in how your organization...
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4 Strategies to Raise Your Brand Visibility
Before your customers can care about you, they need to know who you are. Brand visibility is something of a chicken-and-egg problem for many companies. You...
No One Cares About Your Brand But You (until you give them a reason)
If you want customers to invest in your brand, you must invest in them first. Think about the last time you had a really amazing conversation...
Logo Design 101: How Orientation Affects Application
The decision process behind a logo design is less intimidating once you understand the method to the madness. Logo design can feel like an ephemeral process,...
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How a Competitive Landscape Analysis Supports Brand Identity
A Competitive Landscape Analysis (CLA) makes brand work feel like a foregone conclusion—even though it isn’t. Branding. For many companies, it’s an emotionally fraught topic. On...
SparkToro: A New Tool for Customer Research?
Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often...
3 Reasons You Need Video to Tell Your Brand Story
Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the...
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5 Ways to Categorize User Personas for Your Business
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well do...