Logo Design 101: How Orientation Affects Application
The decision process behind a logo design is less intimidating once you understand the method to the madness. Logo design can feel like an ephemeral process,...
Browsing Branding
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How a Competitive Landscape Analysis Supports Brand Identity
A Competitive Landscape Analysis (CLA) makes brand work feel like a foregone conclusion—even though it isn’t. Branding. For many companies, it’s an emotionally fraught topic. On...
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SparkToro: A New Tool for Customer Research?
Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often...
3 Reasons You Need Video to Tell Your Brand Story
Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the...
5 Ways to Categorize User Personas for Your Business
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well do...
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5 Reasons Your Business Needs a Competitive Landscape Analysis
Your competition is changing. It’s time to get your bearings. How many times have you had a “million-dollar idea”—a business proposition that seems so good, you’re...
The Difference between Fear-Based and Aspirational Messaging
In headline copy, ads, and email headlines, the way you choose to send your message is as important as the message itself. When visitors come to...
What Kind of Competitive Analysis Does Your Business Need?
There are many ways to look at your competition. Where should your CLA focus? We talked in a recent blog post about our Competitive Landscape Analyses,...
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What Is a Competitive Landscape Analysis?
We’ve been talking a lot lately about CLAs. What is all the commotion about? Over the past year, our Competitive Landscape Analyses (CLAs) have taken off...