Logo Design 101: How Orientation Affects Application
The decision process behind a logo design is less intimidating once you understand the method to the madness. Logo design can feel like an ephemeral process,...
Browsing Brand Identity
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6 Elements of a Recognizable and Versatile Logo Design
Your logo will represent your company in a variety of ways and places. Here’s how to ensure it becomes iconic. Ah, logos. For such an essential...
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Visual Identity and Branding for Non-Profits
Branding for nonprofits is about much more than a logo. Here’s how to set yourself apart. Non-profits are filled with passionate people, dedicated to their organization’s...
How to Launch a New Brand Identity in 6 Steps
You’re ready to unveil your new brand identity to the world. Where do you start? Launching a new brand, for many businesses, is both an exciting...
How to Craft a Meaningful Brand Identity for Your Business
Creating a brand identity is about more than good aesthetics. Do you know what your brand is? We’ve worked with businesses who fall on all ends...
Working on your business instead of in it
The classic entrepreneurs dilemma: becoming so busy working for your company's clients that you forget about the needs of your #1 client, the company itself....