How a Competitive Landscape Analysis Supports Brand Identity
A Competitive Landscape Analysis (CLA) makes brand work feel like a foregone conclusion—even though it isn’t. Branding. For many companies, it’s an emotionally fraught topic. On...
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SparkToro: A New Tool for Customer Research?
Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often...
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5 Reasons Your Business Needs a Competitive Landscape Analysis
Your competition is changing. It’s time to get your bearings. How many times have you had a “million-dollar idea”—a business proposition that seems so good, you’re...