What Kind of Competitive Analysis Does Your Business Need?
There are many ways to look at your competition. Where should your CLA focus? We talked in a recent blog post about our Competitive Landscape Analyses,...
Browsing Persona Development
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Persona Development 101: Knowing Your Audience
How buyer personas define your customer base and improve your marketing message. Do you know your customer? Do you know what gets them out of bed...
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18 Questions to Ask for Customer Persona Development
You need to develop customer personas for your marketing strategy. What should you ask? Customer personas are one of the key tools of any good content...
Can You Write Content if You’re Not a Subject Matter Expert?
In content marketing, being a subject matter expert is only half the equation. One of our most frequent questions from marketing clients when we propose content...
How Social Media Can Help You Market to Different Personas
You have several target personas to reach. Here’s how social media can help. You’re a non-profit. You need to market your organization to donors, volunteers,...
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How to Target Personas in Your Website Copy
You need to speak to multiple personas on your website. How do you do it? Most businesses have multiple types of clientele. It can be as...
How to Build Consumer Profiles
Be better at marketing to your target audience. You know who your ideal customer is, right? Most businesses we work with have in mind a customer...
Signs you are your own target audience
You’re stuck in a bubble where you are your own target audience. How do you get out? You know you. You can list your value propositions...