5 Ways to Categorize User Personas for Your Business
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well do...
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well do...
There are many ways to look at your competition. Where should your CLA focus? We talked in a recent blog post about our Competitive Landscape Analyses,...
How buyer personas define your customer base and improve your marketing message. Do you know your customer? Do you know what gets them out of bed...
You need to develop customer personas for your marketing strategy. What should you ask? Customer personas are one of the key tools of any good content...
In content marketing, being a subject matter expert is only half the equation. One of our most frequent questions from marketing clients when we propose content...
You have several target personas to reach. Here’s how social media can help. You’re a non-profit. You need to market your organization to donors, volunteers,...
You need to speak to multiple personas on your website. How do you do it? Most businesses have multiple types of clientele. It can be as...
Be better at marketing to your target audience. You know who your ideal customer is, right? Most businesses we work with have in mind a customer...
You’re stuck in a bubble where you are your own target audience. How do you get out? You know you. You can list your value propositions...