Are we speaking your language? That’s no accident. We choose our industries with intent—because no competitive advantage rivals experience.
We talked in a recent blog post about our Competitive Landscape Analyses, and the clarity they can bring to our web design, branding, and marketing strategies. However, one of the many things we’ve learned from doing these is that there’s more than one way to skin a cat—or in our case, analyze the competition.
Read our post: What Is a Competitive Landscape Analysis?
Just as we take on clients for different services, it’s helpful for us to analyze their websites based on those same services. If we’re not building them a website, they may not want a CLA that focuses on their web design. And if they haven’t hired us for marketing, they don’t need a social media review.
While we can certainly offer CLAs to clients considering these services (they are an ideal way to kick off a project), we also want to keep our research focused on our client’s needs. But if you haven’t had us do a CLA for you before, you may not know what those needs are. So, here’s a quick look at what each type of CLA can offer (and yes, these can definitely be mixed and matched).
Are we building a new website? It’s easier to incorporate discoveries from our competition early on in the process rather than after the site is launched. A website CLA looks at the following:
Words have impact. And yet, many businesses struggle to land on just the right ones to describe their products and services. When you’re trying to land on just the right value statement, doing an analysis of how your competitors talk about themselves can help you find the right words.
Good marketing is always built on a great deal of trial and error. Data only speeds up the process. We like to start our marketing off on the right foot by looking at the following:
Are you ready for a brand overhaul? Then it’s likely your CLA will involve many of the elements listed above, as well as some special ones of its own. Our brand analyses are usually the most comprehensive, but also offer the most payoff.
CLAs are a great way to do a needs analysis at the beginning of a project, but they’re also a great way to measure year-over progress. After all, if you’ve just refreshed your website, it’s only a matter of time before your competitors do the same, right? And once they do, you’ll want to see what they did to move ahead.
Read our post: 3 Reasons You Should Conduct an Annual CLA
Whether you’re interested in your first ever CLA or you want to get a new one to measure progress against the benchmark established by your first, we can promise the insights you receive will be both illuminating and empowering. Contact us today if you’d like to get started.