How to Design Behavior Flow to Close Leads on Your Website
Help guide your visitors through your website so they can find what they’re looking for. Every web design company begins their process in a different place. For us, we begin by identifying the goal: what do our clients want to achieve with their site, and how can we get them there? When we ask our… read more
Are You Due for a Website Redesign?
B2C businesses need to put their best foot forward at all times—especially online. As a business owner, you know that the way you present your brand is crucial for its success. Yet many owners under-estimate the impact their websites have on their customer base. While they focus on their store location, attend industry conferences to… read more
4 Examples of Great Below the Fold Web Design
“Above the fold” thinking needs to die. But what does the alternative look like? It was not obvious to me that “the fold” was not real when I first started writing about web design, content management, and usability. Like many non-designers, I had to have the Truth preached to me by someone with more experience… read more
Web Typography: Why Web Fonts Aren’t a Matter of Opinion
Website font choices affect more than the web design aesthetics. You’re reviewing the latest mocks for your new website, and you’re not quite sure about the font choices. They look nice, but you wanted something edgier, bolder, something that pops off the page and grabs the visitor’s attention. Should you raise the question with your… read more
Ghost Buttons: Tasteful Design, or Usability Error?
Ghost buttons continue to be a popular design trend. But do they work? You’ve probably seen them around: stylish, ethereal buttons with a solid outline and text but a transparent fill. They look elegant and classy, a subtler alternative to their louder counterparts. And it’s that very subtlety that has led to their popularity—and caused… read more
Do Website Dimensions Matter for Responsive Design?
Design space on websites varies depending on the browser and device. So do website dimensions still matter? One of the biggest misconceptions about websites is that they appear the same way to all people at all times. The truth is, websites have never been set in stone. While early web designs were essentially designed rigidly… read more
A Beautiful Design – The Psychology Behind UX
You may or may not be aware of this, but we’re inside your head right now. Just by you being on our website. Don’t go! You’ll just end up on another website where someone else will be in your head. That’s because there’s a lot more behind the design of a website than you think,… read more
What Can You Expect from Your Homepage Design?
Is your homepage the most important page on your website? If you were to ask 99% of web owners what the most important page on their website is, most of them would probably say their homepage. After all, the homepage is what’s on their business cards, in their email signatures, and in the descriptions of… read more
How to Choose a Web Developer for Your E-Commerce Store
Here’s how to find a qualified developer for your e-commerce website. Over the past few years, E-commerce has become ubiquitous. Many small businesses, realizing the opportunity to reach a niche market nation-wide, have launched e-commerce stores to sell everything from products, to consulting services, to live event tickets, to digital goods. Many other businesses have… read more
Architecture, Accessibility, and Function-First Web Design
What architecture can teach us about the primacy of usability in web design. I went to college at the University of Edinburgh. The main campus, George Square, includes several large buildings that were built in the 1960’s, according to a new architectural scheme that was never fully realized. The architects had planned to create a… read more