If Your Marketing Doesn’t Inspire You, It’s Bad.
If you don’t feel good about your marketing, no one else will. As a professional marketer, it always gets under my skin to hear the word...
Browsing Content Strategy
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Is Downloadable Content Still Important?
Downloadable PDFs have been a staple of inbound marketing strategies for years. Are they still popular? The Download button continues to be one of the most...
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What Makes Blog Copy Different from Website Copy?
Why less copy sometimes takes more time, and why longer articles are more bang for your buck. When I first started copywriting, one of the early...
How to Write Valuable Content for Your Business Blog
Business blogs are an effective strategy to grow sales leads, speak to your customers, and establish yourself in your industry. Here’s how to start. Content marketing...
The Difference between Fear-Based and Aspirational Messaging
In headline copy, ads, and email headlines, the way you choose to send your message is as important as the message itself. When visitors come to...
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Your Content Is Outdated: Update, Rewrite, or Delete?
How does old content affect SEO, and what should you do about it? We’ve written in the past about how important it is to keep fresh...
5 Benefits of Blogging for Businesses
Blogs are one of the most effective marketing strategies your business can employ. Here’s why. We often tell businesses that blogging is one of the best...
How to Create a Blogging Strategy for Your Business
Writing and publishing customer-centric content is the best way to build your brand profile online. When companies hire us to help build their brand presence online,...
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How to Use a Multichannel Marketing System for Your Business
Creating a multichannel marketing system focuses your marketing efforts. If you’ve been paying attention to the world of digital marketing (or reading our blog), you’ve probably...