Google RankBrain: What Your Business Needs to Know
How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not...
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Understanding WordPress Blog Tags for SEO
The Question of the Hour: Do Blog Tags Affect SEO? Lately, we here at build/createhave been experimenting with blog tags and categories. Our goal has been...
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Why You Need User Personas in Your Marketing Workflows
Without user personas, email marketing becomes impersonal and generic. Our inboxes are flooded, and more emails keep pouring in. We can hardly keep up with the...
SharpSpring vs. HubSpot: What’s Best for B2B?
How to choose the right marketing automation software for your business. Marketing automation plays an increasingly important role in the growth of many businesses—especially online. Done...
3 Reasons We Chose SharpSpring CRM
Marketing automation softwares have grown in popularity over the last 5 years or more. They can vary from complex systems that can help you in...
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Timing is Everything: How Automated Email Marketing Closes Sales
Automated email marketing is better for your sales department and your prospects. Your sales prospects receive a lot of email, and most of it goes unopened....
5 B2B Email Marketing Conversion Strategies for 2018
How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing businesses. Yet...
How to Improve Your Customer Loyalty Metrics
Wondering what customer loyalty metrics to track? Here’s what to look for. Many businesses focus most of their energy on acquiring new customers rather than retaining...
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How to Run a Successful Email Drip Campaign
What is an email drip campaign, and why do you need as part of your sales process? Email marketing is one of the primary forms of...