How to Build an Inbound Marketing for Manufacturers
Manufacturers need to make a strong case for their brand by establishing a history of excellence. When most people think about marketing campaigns, the ideas that...
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Generate Leads with MailChimp and Google Analytics
How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as an Ann Arbor digital marketing agency, we’ve gotten to know...
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Black Friday 2019: Preparation Checklist for Ecommerce
Black Friday and Cyber Monday are two of the biggest shopping days of the year. Is your website ready? Fall is in full swing, which means—as...
5 Tips to Speed Up Your Sales Cycle
Your website can help you close more sales in less time. Here’s how. As marketers, our main job is to help businesses built revenue. We do...
How to Get Whitelisted: Email Marketing Best Practices
What does it mean to get whitelisted, and how can you get your subscribers to do it? If you’ve spent any amount of time reading about...
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Churn Prediction in Email Marketing: Keeping the Subscribers Satisfied
How do you know when subscribers are about to unsubscribe? In email marketing, nothing quite matches the satisfaction of seeing your subscriber numbers rise. However, winning...
Google RankBrain: What Your Business Needs to Know
How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not...
Understanding WordPress Blog Tags for SEO
The Question of the Hour: Do Blog Tags Affect SEO? Lately, we here at build/createhave been experimenting with blog tags and categories. Our goal has been...
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Why You Need User Personas in Your Marketing Workflows
Without user personas, email marketing becomes impersonal and generic. Our inboxes are flooded, and more emails keep pouring in. We can hardly keep up with the...