Marketing Automation vs. Customers Relationship Manager

June 28th, 2016

What’s the Difference?

A comparison of marketing automation’s easy-to-learn functions with customer relationship management (CRM) software such as SalesForce or Zoho. If you’re currently using a CRM and want to get more out of it. We may have the solution for you. But first lets take a look at the differences between marketing automation software and customer relationship management software!

Generating More Leads

CRM	MA
X	X	Import a CSV of Leads
	X	VisitorID for identifying anonymous web traffic
	X	Dynamic form fields for building complete leads profiles
	X	Third-party and native-form integration
	X	Tracking email communication with leads
	X	Automatically connect on social media
	X	Qualify leads based on position in sales cycle
	X	Schedule an email to a lead for future delivery

Driving Sales

CRM	MA
X	X	Score the leads based on engagement and sales-readiness
	X	Valuable sales insights pertaining to a leads interests
	X	Receive notifications when leads are sales ready
	X	Automatically segment your leads based on their behavior
	X	Targeted messages for near one-on-one communication
	X	An illustrated time line of a leads activity with your website
	X	Increased engagement with segmented messages

Proving ROI

CRM	MA
X	X	Record deals won and deals lost
	X	Detailed email analytics
	X	Eliminate wasteful marketing spends
	X	Online and offline monitoring of leads activity
	X	Automatic return on investment calculations

If you want to learn more about marketing automation and how it can impact your business’ sales and customer relations, we’d be happy to talk to you. Marketing automation isn’t for every business but we at Build/Create believe that any company who’s focussed on sales in the manufacturing, e-commerce, or professional services industries can benefit from using “inbound” marketing automation methodologies. Inbound marketing can seem daunting and the softwares, while powerful, can be difficult to learn. We want to take that out of the equation. Let us help you choose the right software for your needs, implement them into our beautiful websites, and help you grow.