Newsletter: March blog roundup

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March blog update, 2020

Yes, this is another Covid-19 email.

We know you've gotten a lot of these in the past month. We're sending one anyway because, after speaking with many of our clients, we believe there are ways we can help.

Covid-19 has affected every business differently. Some of our clients are struggling to make ends meet as they face weeks of closed business. Others are trying to pivot quickly to respond to new demands from online customers. Many are caught in the middle, waiting to see which way the situation breaks.

During this time, we have been working with our clients to better understand their situation and help in whatever way we can. For our hardest-hit clients, we have put marketing contracts on hold and revised payment schedules. If your business is facing difficulties due to Covid-19 and you haven't yet talked to us, give us a call.

Our business, like yours, relies on our client relationships. We know that a reliable client in the past will be a reliable client in the future, and we want to do everything we can to be sure that there is a future for us and our partnership.

For clients facing an unexpected surge of business, our team has kicked into overdrive to deliver our best work within a responsive timeframe. If you are looking for ways to help your own business adapt, give us a call. We can talk through ideas and work out what's possible.

We've written about these issues as well as some general recommendations for businesses in our most recent blog post. In times of uncertainty, we believe transparency and clear communication is essential. We hope you'll give it a read and reach out to us if you have any questions.

Stay healthy.
Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website?

Business blogs are an effective strategy to grow sales leads, speak to your customers, and establish yourself in your industry.
When it comes to your analytics, how do you strike the balance between driving blind and missing the forest for the trees?


(Covid-19 edition)

We use this space to solicit client questions—and we're still doing that!
However, for the time being we're putting a stronger emphasis on questions that relate directly to businesses trying to adjust to the ongoing pandemic. If you're looking for insights into improving e-commerce, communicating with your clients about health and safety precautions, and running tone-appropriate marketing campaigns, send your questions our way.

We're also looking for success stories.
We know that can be a strange thing to ask for at this time, but we want to use our blog to write up case studies of businesses in our community who are doing well and have found ways to navigate this crisis successfully. If you have a story that you think can bring some positive, actionable advice to others, let us know.

Email us your questions and stories!
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