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If there’s anything we’ve learned from SEO, it’s that every little bit counts. One easily-overlooked aspect, however, comes in the form of your visual content. We all know that including images increases engagement, but it’s easy to neglect optimizing visual content on the backend when you’re under a deadline. Or, you may have put a lot of time into a video, and then forgotten to take those few extra steps to ensure it reaches the widest audience.
Don’t let all your hard work go to waste. Here are some tips to help take your digital marketing SEO to the next level.
Think about all the video and graphic marketing content on your site. That includes all the images you use in your content, infographics, videos, etc. In short: anything contained in an image or video file type counts as visual content.
Obviously, some visual content overlaps with written content, as in the case of infographics. And while audio content such as podcasts don’t necessarily contain a visual component (unless you’ve created something specifically to accompany them), some rules apply to them as well. Good visual content optimization is all about accessibility. So think about how optimizing for video can help you optimize for audio.
Images form the bulk of your visual content. To make sure they’re SEO-friendly, check the following:
Many rules that apply to images apply to video as well, but with a slight twist. To ensure the greatest reach for your video content, follow these rules:
Once you go through all of the above, you may think your work is done. Not so fast! There are a few extra things you can do to set your visual content above the rest. Consider:
We know that all these steps can seem like a big job, but once they become a habit you will find you take care of them automatically. Start focusing on your visual content optimization today, and you’ll be well on your way toward accessible and SEO-friendly content.