Brightline IT’s brand strategy needed a unique and impactful website to make the most of their visual & marketing overhaul...
Brand Identity
Make a Lasting Impression.
How do you tap into instantly identifiable brand archetypes while simultaneously standing out from the crowd?
You’ve got to go deep. Tap into the heart of your story. Then express that identity through every aspect of your organization.
Recognizable at a glance.
Brand identity goes beyond logo design. It’s about developing a visual style and messaging tone that are not only instantly recognizable, but expressive of your organization.
Brand identity balances universal and deeply resonant emotional associations against the distinct messaging of your organization. The results are iconic.
Stand out from the crowd.
Brand identity establishes the emotional loadstone for your marketing strategy. You can provide your customers with plenty of reasons to choose your brand, but brand identity is what makes that choice feel good.
When you tap into the core values that drive your business, your brand becomes magnetic.
It attracts attention.
CaseStudy
Brand identity goes beyond visuals.
Creating a logo, color palate, and graphic style is the natural place to start. But in the first few second an audience absorbs your imagery, their subconscious begins digesting your words. The brand identity you establish through visuals comes to fruition in your messaging.
That’s why our brand identity also focuses on words, messaging style, and tone. So every part of your campaign receives the nuance necessary to strike the right nerve.
Where personas, strategy, and messaging come together.
Together, audience personas, brand strategy, and brand identity form a comprehensive action plan for your marketing.
Personas tell you who you are marketing to, strategy lays out the framework to follow, and identity guides the content.
With each element working in harmony, your brand can move forward with confidence, trusting the process that brought you there.