Understanding the Buyer’s Journey for Your Marketing Workflow
How to effectively nurture leads from first contact to final sale and beyond. The buyer’s journey is one of the foundational principles of many digital marketing...
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What Can Your Ecommerce Store Learn from Amazon?
Amazon is the original juggernaut of the ecommerce industry. How can you apply their lessons to your store? Almost every ecommerce owner knows how difficult it...
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How to Write a Persuasive Call to Action
5 tips to write CTAs that encourage users to take the next step. Attracting visitors to any website takes a lot of work. You need to...
Fundraising Techniques for Non-Profit Websites
6 ways to grow donations for your non-profit. At the risk of stating the obvious, non-profits thrive on community support. Some may sell products and services,...
4 Google Analytics KPIs for Site Performance
Make Your Website Successful with Key Performance Indicators Key Performance Indicators (KPIs) are web analytics that measure the web traffic and visitor behavior of your business...