What is Brand Positioning Quiz

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What is Brand Positioning vs Marketing vs Branding?

Knowing how these three disciplines work together (and separately!) to influence how your audience perceives and engages with your brand is key.

Make sure to read the article before taking the quiz!

What is Positioning?(Required)

Where your website ranks in search results

Where you are in relation to your competition

Your business’ physical location

How you exist in the minds of your target audience

Positioning exists at the intersection of…(Required)

Marketing and Branding

Industry 4.0 and eLearning

LinkedIn and Google

SEO and PPC

Salty and Sweet

What is the goal of Positioning?(Required)

To secure more marketing qualified leads

To rank well in search results

To make your brand top of mind for your right-fit customers

To attract more sales qualified leads

What are 3 questions associated with Positioning?(Required)

Who is our audience?

When do our customers need us most?

Why do we do what we do?

Who is Kaiser Soze?

How are customers finding us?

What is our differentiator?

How can we drive engagement?

Your brand’s position exists…(Required)

In the eye of the beholder

On LinkedIn

In the minds of your target audience

In Google search results

Who should you talk to about your company’s key differentiators?(Required)

The VP of Marketing

Your customers

Company leadership and team members at every level

Google

What are some reasons to revisit your brand position?(Required)

Pricing changes

New physical location

Restructuring or leadership changes

Poor search ranking performance

Major events (ie new technology, COVID)

Product or service changes

New logo

This next section is totally optional, but we would love to hear your thoughts or questions about brand positioning so that we can keep writing content that resonates with you.

Why and when is brand positioning important?

Responses may be used in an upcoming article

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