We executed the web portion of Arbor Brewing Co’s rebrand, showcasing their new packaging design with cans in the forefront, ecommerce enabled, and a mobile-first focus to cater to the different needs of mobile vs desktop visitors.

Using the site’s historical traffic data as a guide, we extracted the intent and desire of the on-the-go users and tailored the mobile experience to put location and menu information front and center.

There’s a veritable cornucopia of off-the-shelf menu solutions, and as you would expect, one size fits none. So we built one that took into account all of the quirks and nooks and crannies of their locations’ menus and made it easy to use too!

Now visitors always know what’s on the menu, and more importantly, what’s on tap, before they set foot in the bar!

They want to know where to go, what to eat, and if you’re still open! So we tailored the mobile experience to focus on these critical questions first and foremost.

The result is pure one-handed tipsy-strolling bar-hopping joy.