Developing a brand and building an online presence
Learn how our marketing team took this brand to new heights
When CATI acquired Caelynx they had in the process become intimately familiar with our work on Caelynx’s website and digital marketing. It was only a matter of time before CATI came to us with their own established brand for a visual update, and a major overhaul to their website to keep them on the forefront in the computer aided engineering space.
After over 20+ team member interviews, we knew that CATI had cultivated a culture rich with a passion for problem-solving. From management down to the engineers and customer support reps- at every level people were there to support one another and their clients. Working alongside their marketing team we made sure that passion showed through in the key messaging areas on the website.
CATI’s content is organized into several key taxonomies including Industries, Services, and Products. We put our expertise in content architecture and WordPress together to create an ecosystem of interlinked content to match related content to customer interest as they browse the site.
Working within the existing identity of their brand we made our updates selectively to maintain continuity with their existing design collateral and office spaces. That included into intensifying colors to create more dramatic visuals and new typefaces.
Drawing from both the multimedia assets from brands CATI works with and our own on-site photography we created a visually rich design through which they could showcase new products as they’re released.
Your marketing should be as enthusiastic as your company is innovative.
