Offering learning solutions designed for the architecture, engineering, construction, and manufacturing sectors, Eagle Point Software came to us eager to execute a content strategy that would cement their industry leadership.

Details

What we did

  • Content Strategy

  • Article Writing

  • Infographic Design

  • Live Event Support

  • Social Media

  • Video

  • Web Development

Campaign-oriented content strategy.

Campaign-oriented content strategy.

Eagle Point wanted to unite multiple marketing channels around specific initiatives throughout the year. We created content plans that included website updates, social media, blog content, infographics, video, and downloadable resources to support both high-concept thought leadership and time-sensitive product releases.

Custom web development to support unique infrastructure needs.

Custom web development to support unique infrastructure needs.

When we began working with Eagle Point, they had just launched a new site and did not want to rebuild something that was barely a year old. Unfortunately, it quickly became clear that the work done by the previous designers could not support Eagle Point’s intense needs.

We rebuilt the site to be hyper-responsive, developed mega navigation to aid browsing, and cleaned up a number of other usability errors. On top of this, we custom-built a course catalog that would allow users to better appreciate the breadth of Eagle Point’s training content. Finally, with the launch of their latest product, we built a feature table with editable hover states to track ongoing development.

Authoritative content in a knowledge-rich field.

Authoritative content in a knowledge-rich field.

With a large audience thirsty for information, we understood that our writing would have to be tightly aligned to Eagle Point’s brand mission, while also delivering value to customers, partners, and prospects. Our team writes weekly articles on topics such as knowledge sharing, internal development, and specific feature updates, many of which have attracted hundreds of views.

Eye-catching, research-powered infographic design

Eye-catching, research-powered infographic design

In technical fields, easy-to-digest visual information often comes as a breath of fresh air. We dug deep into the research on the skills gap crisis in the manufacturing and construction industries, and developed an infographic rich in details on the economic consequences of the skills gap, how business leaders are responding, and ways online training offers a solution.

Product reveals, teasers, and informational videos.

Product reveals, teasers, and informational videos.

We put our video skills to work for Eagle Point. Our first video built upon our Skills Gap infographic to showcase the research in a new visual medium. Our subsequent videos centered around product releases for Eagle Point’s flagship software platform, Pinnacle Series. We created teaser videos before the launch of major updates, as well as feature videos for after the product launch.

Booth displays, key content, and presentation support.

Booth displays, key content, and presentation support.

Eagle Point is active at industry conferences, making appearances at IMTS, Autodesk University, and 3DEXPERIENCE World. Our team worked closely with Eagle Point’s internal marketing team to meet deadlines for these conferences and to coordinate with event staff to ensure all materials arrived on time and met event specifications.

Visually attractive, informative, and engaging social media publishing

Visually attractive, informative, and engaging social media publishing

The articles we write feed our social media strategy on LinkedIn. We develop content calendars that highlight article content, showcase key graphics, and offer key takeaways and actionable next steps.

Let’s geek out together

Your marketing should be as enthusiastic as your company is innovative.