Bringing a Higher Level of Data Analytics to the Manufacturing Industry.
Technical industries face a common challenge, in that the specialization of their subject matter makes it hard for them to communicate their value proposition to their target audience. The more expensive the investment, the more hesitant the client is to invest in a solution they don’t understand.
Fortunately, this was a problem we’d seen before, and we knew what to do.
Presenting a technical solution in a relatable way.
Working closely with the Inora team, we built a website that not only visually communicated the innovative nature of their technology, but highlighted its practical applications in ways that made its value immediately clear to visitors.
Our challenge with the Inora site was to take a service offering that is extremely complicated and technical, and make that accessible to our audience, who knows they have problems, but often doesn’t understand the details of the solution. The team at build/create helped us take content from mathematicians and engineers, and through a process of close communication and iteration, turned it into something that actually speaks to potential clients.
We couldn’t be more pleased with the end result!