Starting from uninspiring website that was hard to update, we put our expertise transforming manufacturing software brands to work to give JobPack a digital marketing presence that has them poised to thrive.

Details

JobPack
jobpack.com

What we did

Website Design
WordPress Development
Content Strategy
Digital Marketing

Launching a new era for manufacturing’s missing link.

From stagnant to stellar, we brought JobPack’s marketing back to life.

When we first met JobPack, the scope of their needs was readily apparent. They had landed themselves in a familiar predicament: their business had been so successful for so long, they had never needed to think much about marketing. Over time, their materials had fallen slowly out of date, and now the years of marketing neglect were visible—and causing embarrassment.

We offered a comprehensive solution: An opportunity to refresh their brand, modernize their website, and unify it all with the launch a multichannel marketing strategy.

From no content management tools, to a robust content architecture.

The first and greatest hurdle to JobPack’s marketing growth was tied up in the architecture of their site itself: it had no Content Management System (CMS). That made any kind of site update an arduous process, editing each page’s code individually.

In rising to the occasion, both our technical proficiency as web developers and our subject matter expertise in the manufacturing technology field proved decisive.

“The marketing content/materials produced were on-point. (build/create) was up to speed with our industry specifics, and the niche we fit into that differentiates us from our competitors, in a very short time so they were able to produce relevant content for our marketing needs.

The team at build/create was very easy to work with in all aspects, from planning, execution, and commercial side.”

Peter Walsh
President, Job Pack

Audience-based design speaks to key benefits and differentiators.

The discovery process we’ve developed lays the foundation for all the work that follows. By the time we finish, we should be able to speak intelligently about our client’s core offerings, biggest market challenges, key differentiators, and focus audiences.

That up-front work guides everything we do, from subject matter to delivery platforms, keeping our digital marketing efforts efficient, informed, and on target.

Twice-monthly persona tailored article writing

We classified two different business types (job shop and production shop), and three relevant job roles (owner, production manager, and scheduler) and centered our content strategy around speaking to their concerns and experiences.

The center-piece of our year one marketing strategy was the development of content for those personas, chiefly twice-monthly articles covering topics such as ERP integration, the benefits of a paper-free manufacturing floor, and ways what-if scenario planning improves the bottom line.

Starting from uninspiring website that was hard to update, we put our expertise transforming manufacturing software brands to work to give JobPack a digital marketing presence that has them poised to thrive.

Details

JobPack

jobpack.com

What we did

Website Design

WordPress Development

Content Strategy

Digital Marketing

Launching a new era for manufacturing’s missing link.

From stagnant to stellar, we brought JobPack’s marketing back to life.

From no content management tools, to a robust content architecture.

Audience-based design speaks to key benefits and differentiators.

Twice-monthly persona tailored article writing