A family-owned manufacturing plant with a specialty in progressive die stamping, Variety represented everything we love in a client: quality, integrity, and a compelling brand story.

We wanted to maintain the vintage feel of Variety’s logo while lifting up the qualities that have allowed Variety to succeed for seven decades. We leaned into the green of their brand and created more visual hierarchy in the design to help with navigation.

The one thing the Variety team kept telling us during our discovery process was “everyone is so impressed by how clean our shop is.” As a company that prides themselves on being able to accept visitors for a walkthrough without notice, we felt the obvious move was to show as much of their facilities as possible.

Our photography and videography teams took shots of the full factory floor, from the operators at work to the stamping machines in action, and incorporated them across the website.