Are we speaking your language? That’s no accident. We choose our industries with intent—because no competitive advantage rivals experience.
When a user lands on a website, they should be able to… well, use it. They shouldn’t have to play hide-and-go-seek for the content they’re looking for.
Good user experience is the end-result of research, experimentation, and implementation of design and functionality. It’s based on real human behaviors, preferences, and actions. You want to build something that anticipates a user’s needs before they visit your site. This means learning about user behavior and applying your research to inform your design and development process.
There are a variety of ways to go about ensuring good user experience, all of which involve anticipating behavior. Here are a few to keep in mind:
Not every user will have the same expectations or behave the same way. But, by doing your research ahead of time and keeping the user in mind as you create your site, you can develop a better, more intuitive experience.
Don’t forget, your work never stops. As technology changes, new styles and designs of websites become possible. These in turn affect the way people interact with websites. Over time, this changes their concepts of an “intuitive” design and influences their expectations. The best websites will be those that keep abreast of these changes and update their designs to stay current with their research findings.