Brightline IT’s brand strategy needed a unique and impactful website to make the most of their visual & marketing overhaul...
Usability & UX
DESIGN WITH DATA —
In the design world, objectivity is hard to come by. But UX testing puts the focus on user interactions, which grounds decisions in hard data rather than a room full of differing opinions.
The result is a beautiful, intelligent, user-friendly interface that your visitors will love. It’s hard to argue with that.
Our design puts your users first. Always.
Clients value us for our expertise. When they discuss site design with us, they rely on our guidance to let them know what will work and what won’t—for them and their users.
We won’t always tell you “yes,” but we will always tell you why. And that “why” comes down to the most essential element of your business: your customers. So, if you’re looking for trusted partners to build a website that delights your users as much as it delights you, you’ve come to the right place.
What makes a design usable?
The design features that make for good UX change as hardware upgrades and users become more accustomed to technology. However, many core principles remain the same: design elements that behave as expected, buttons that look like you can click them, unambiguous navigation, and a clean design free of distractions.
Our design team stays up to date with new design trends and the usability research behind them. But we never follow a fad if it leaves users in the dust.
Good UX removes barriers.
Bad UX is like a pothole: users notice it immediately, and it’s a warning sign that something is wrong with your website. The more potholes there are, the less anyone wants to engage with your site. By contrast, a clean UX provides a seamless experience. That’s what we deliver, from our web design to our custom plugin development: smooth, frictionless design.