The venture capital fund promoting entrepreneurship in Southeast Michigan.

We’re proud to announce that our most recent website launch is for Renaissance Venture Capital. As an investment fund for start-up talent both in Michigan and across the country, Renaissance is providing a strong financial base for a generation of new entrepreneurs. With ambitious goals to boost the regional economy, Renaissance wanted a brand and web presence to match. That’s why they came to us.

For branding, we created a sleek, professional aesthetic that contrasted the fine lines of the logo with a bold typeface. While dark blue tones are a brand color commonly seen in the finance industry, we added a contrasting bright blue tone with a golden yellow to add warmth and interest. And for imagery, we turned to colorful, dynamic infrastructure shots that evoke both the network of financial support that Renaissance offers, and the wide-reaching impact a visionary investment strategy can have.

Following the approval of our branding work, we moved ahead with implementing it across the site design. Websites are a foundational part of any company’s brand reputation. They’re how many of your customers will first engage with your company, where anyone who hears about you will turn for extra information, and where colleagues and trusted business partners will refer future clients when they make a recommendation.

Because of this, we understood how important it was for even a simple informational website to communicate vision, integrity, and trust to visitors. We also followed the industry best practices for security, usability, and mobile friendliness to ensure the best possible experience for all visitors.

The result is a polished, professional web design that we’re proud to showcase in our portfolio. We look forward to witnessing the ongoing good work and positive economic impact that Renaissance will do in on our community.

Published 08/27/19 by Laura Lynch