Content Strategy

YOUR WEBSITE IS AN ENGINE—CONTENT IS THE FUEL.

The days of the static, business-card website are long gone. Modern websites flexible tools that can update within seconds to respond to any need.

That’s why we don’t just build websites—we create the content that brings them to life.

You built your website for a purpose. Use it.

Your website is your most powerful marketing tool. It not only the most accessible source of information about your business, it’s the first place customers and clients turn to for information. As such, it provides a powerful opportunity to speak to their interests and needs, introduce them to your products and services, and make the case for your business.

How do you do all that? Content is the answer. From landing pages to blog posts to white papers, your site can be the definitive resource in your industry. Next thing you know, your competition will be quoting you.

Want to see our content strategy in action? Take a look.

Targeted lead generation.

A solid content strategy not only draws visitors to your site through SEO and social outreach, it also contains built-in mechanisms for converting those visitors into leads.

That’s why our content strategy contains a multi-pronged approach: blogging and social media content to draw in visitors, downloadable content to generate leads, and automated marketing to close sales.

CaseStudy

Brightline IT’s brand strategy needed a unique and impactful website to make the most of their visual & marketing overhaul...

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Our strategy begins with your audience.

When we begin a content marketing campaign, our very first step is to interview you, your team, and as many of your customers as will speak with us. We develop personas, identify key selling points, and match our plan to target visitors at each stage of the buyer’s journey.

Then we back our work with detailed reporting and analytics, so you can see exactly how our strategy holds up to your performance metrics. The result? Content marketing results you can define, track, and measure.

Content marketing lets you play the long game.

When it comes to the content on your website, you aren’t limited to six words on a bill board or fifteen seconds in an ad spot.
It’s your own platform, and that means you can take the time and space you need to tell your story—and tell it right.
And when you’re done, that content doesn’t disappear with the end of the ad campaign. It stays with you, telling your story for years to come.

91% of our clients come back around for another project or new features. That’s how we measure success.

Because what we do works, and that’s powerful.

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