Brightline IT’s brand strategy needed a unique and impactful website to make the most of their visual & marketing overhaul...
The World's Choice for content management.
WordPress powers 30% of the web. The entire web.
And they dominate close to 60% of the CMS market.
Popularity on that scale attracts a lot of talent.
We should know—we chose it, too.
You own your website. You should be able to manage it, too.
One of our founding philosophies is that, when you pay for a website, you should know how to use it. We picked WordPress as our CMS of choice because of its stellar reputation for user-friendliness. And when we deliver a website to our clients, we give them the training they need to understand the update and management of their own site.
Building on WordPress means control. Your website, your way.
Self-hosted. Because your data and your clients should be your own.
We know that hosted CMSs like Shopify and BigCommerce attract a lot of attention because the startup barriers are so low. But turning over the hosting of your site to another company ties your business to their success. Lack of open source code limits the customizations you can do on your site and places ultimate control over your customer data in the hands of the hosting CMS.
We believe this should never happen. Where you host your website and how you manage your data should always be decisions you can change, without threatening your business.
Design is a powerful tool for reinvention.
How do you take something as complex as building out a website full of content and make it accessible to anyone? The same way you design any complex interface: break it down!
By simplifying the process into a set of discrete steps, and making sure the actions in each step are intuitive we were able to create a user-friendly process that their staff actually enjoys using!